Welcome to the Strategic Marketing Services page!
If you are a Department Director or otherwise authorized to request strategic marketing services, please fill out the form. All fields are required. After the form is received by the Strategy & Marketing Team, you will be contacted within 5 business days to set up a strategic planning session meeting. During this meeting the team will work with you to create a strategic and integrated marketing plan for you.
Please keep in mind that all marketing communications plans and their associated tactics will take time to create and implement. Tactics can be advertisements, brochures, rack cards, videos, changes to the website, events, talking points/ scripts, promotional items, branded apparel, banners & displays, etc.
The average turnaround for a full campaign with multiple deliverables will be at least 6-8 weeks. Some smaller requests may take just a couple of weeks. Tactics that require design, production and/or printing will be completed by the Duke LifePoint marketing team, and depending on the project, certain approvals may need to be sought. These factors may increase the delivery time. Due to their high cost, rush requests will not be accommodated unless patient safety is a factor.
With all of this in mind, it is imperative that you plan ahead, and fill out this request form at least 6-8 weeks in advance of your need. Our recommendation is that you fill out this form immediately when you realize a need, even if you don’t have it fully articulated.
Remember that requests seeking just a tactic (like a brochure, flyer or a rack card) will no longer be accommodated, but that tactic may be considered as part of the marketing communications plan we create with your assistance.
PLEASE NOTE: this form replaces all email requests for assistance. Email will no longer be an acceptable avenue for requesting strategic marketing services, and will not be accommodated. Please also note that all requests will be matched to strategic needs of our Haywood health system. Because of this, some requests will need modification, and some requests may not be accommodated.
It is our pleasure to support the strategic growth of our wonderful health system. We look forward to working with you!
(CHOOSE ONLY ONE) What is the nature of your request?
Additional information about this request
Please bring the following to your strategic marketing services meeting:
- Your volume for the last six months
- Current month’s YOY volume
- Explanation and evidence to back up your demographic profile answers (gender, age, zip code). Bring hard copies to the meeting and be prepared to send to your strategic marketing consultant before the meeting.
- A paragraph (or more) describing the services your department provides (in your own words). Bring a hard copy to the meeting and be prepared to send to your strategic marketing consultant before the meeting.
- Clinical text that you would like to see in the tactical deliverables. If not a clinical area, then bring text that is appropriate for your area. Bring a hard copy to the meeting and be prepared to send to your strategic marketing consultant before the meeting.
- NOT Required for logo/ collateral requests